Marketing Information System – Components, Features & Drawbacks

marketing information system

Technology has become a driving force in all the business verticals for better customer service and enhanced business efficiency. Different departments use it for getting better insights from data and making the right decision at the right time. There is no denying that data has become the most crucial source of growth for businesses.

Marketing Information System (MIS) provides a platform for data integration and processing at one place in a more arranged manner. In this article, let us understand some critical features, components, and necessity of MIS in organizations.

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