Stronger brands are always the result of homogeneous brand identity and congruent identity factors. Regardless, is the identity and reputation more applicable to the external estimation of a company’s brand than its image?
We all know that a brand never becomes popular all of a sudden. It takes time, various techniques & a lot of hard work to achieve such popularity. And one such technique for attaining your brand popularity is brand positioning. It sets your brand & its products/services in your clients’ minds.
Any person dealing with a business knows well that composing a powerful brand positioning statement for a company is significant in branding. And the brand’s meaning is needed to be reflected in that Statement. So, a substantial effort is required to formulate it.
What do we do if we have started a new business & want to build a strong brand? We run after making a catchy tagline or logo to attract the customers. But, do you know? they alone can’t do the job? Brand positioning is crucial to hit you brand name in the cutomer’s mind.
The main objective of any company is to satisfy the needs of its consumers & the satisfaction of a customer chiefly depends on the quality of the product that they purchase from that company. So, making & selling quality products is as crucial for the company as getting quality products is to the customers.