Most of us love to use branded products, clothes, jewelry, shoes, or watches because we believe that branded items last long. But, have you ever thought about what makes the product a branded one? And, how do we recognize such brands & products?
Well! The answer to these questions is – ‘Labelling .’The labeling, logo & design of a particular item make us recognize it & its brand. But, what this ‘Labelling’ is? And, what are its characteristics, importance & types? Come, let us delve deep & get the explanation to these queries.
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What Is Labeling?
After acquiring an item from a shop, have you ever noticed the item in detail? If you have done so, you must have seen a piece of paper attached to the body of that item. This paper is called ‘Label .’And the display of this label on the product is known as ‘Labelling .’Nearly every item you purchase contains a tag surrounding it, which again encloses detailed information about the product.
The label also comprises warnings (like who should only use the product & who should avoid using it or who can be allergic to this product etc. So, labeling may be described as a way of identifying a commodity & its packet & getting information about it. The label of products can be displayed on paper, metal, etc.
The label will encompass the value & price of the product, the production information, the manufacturing date & expiry date of the product, the ingredients of the product, the method of using the product, the name of the product’s brand, etc. All these details are printed to clearly understand everything regarding the product. Thus the customers don’t get misled by anyone.
Different Types of Labeling:
Labeling is of four types. They are:
1) Informative Labelling:
Whenever we want to know a plethora of information (detailed information) about a product, we go on looking for the product’s Informative label. Informative labeling is a sort of labeling in which the title comprises plenty of information about the product.
This kind of labeling encompasses labels where specific details of the product recipe, illustrated clearing directions, etc., are mentioned. For example, Samsung 192L 2 Star Single-door Refrigerator With Direct Cool Technology (RR19A241BGS/NL, Grey) – Electronic Mall
2) Grade Labelling:
We often purchase a product or buy a brand based on its quality, popularity & customer review. And grade labeling helps us to identify the quality of a product. So, Grade Labelling is a kind of labeling whose purpose is to make the customer aware of a commodity’s quality & grade level.
A grade label illustrates a merchandise’s features & characteristics. Also, various companies use these labels for classifying their commodities based on their quality. For instance, Raymond is the brand manufacturer of different garments with three names- Raymond, Park Avenue &Parx. The labels in Raymond brand categorizes their garments in Grade label.
As per their Grade Labelling, Raymond garments are of superior grade label & the Park Avenue garments are slightly below the grade label of the Raymond garments. Again, slightly below the Park Avenue garments is the grade label of the Parx garments. So, in terms of quality, Raymond garments come first, Park Avenue garments, the second &parx garments, the third.
3) Descriptive Labelling:
Sometimes we use a product or consume it only after knowing about the ingredients used in making the product. Besides that, we also use the product only after learning the product’s specific benefits or the precautions for the product’s usage.
Descriptive labeling is the labeling that will give you information on all these things about the product. From the descriptive label, you will learn about the ingredients, uses, instructions, precautions, manufacturing date, expiry date, size, color, weight, value & price of the commodity that you are going to buy.
4) Brand Labelling:
As the name suggests, Brand Labelling is the label that only denotes the brand name, logo, & trademark. It’s as simple as that. A brand label doesn’t portray anything more than that.
For illustration, the brand label of a Samsung refrigerator only promotes & indicates its brand name, ‘Samsung’ or its trademark & logo. This is also the case with other companies’ refrigerators or electrical appliances like Whirlpool, L.G., Raymond, Usha, McDonald, etc.
But is labeling or pasting labels on a product essential for that product? If so, then how can it benefit the sellers/consumers? As we have already discussed the characteristics & types of labeling, let us proceed to the importance or benefits of labeling.
Importance of Labelling:
Yes, labeling is undoubtedly significant for a product and the company that is making the product. Also, it is crucial for the consumers who are buying the product. Some products or items are so designed that they can convey the wrong message to people or emphasize something dangerous if they are not explained with precise & up-to-date information.
And this is only possible through two ways- labeling & advertising. Labels of the products help to erase away the false belief of the customers & makes them change their mind & buy the products.
That’s why producers of a brand always provide every necessary information about their commodities through their tag writing. Also, numerous unusual hazards & crises may arise if the medicinal or other dangerous items are not adequately labeled.
Besides, labeling quickly grabs the attention of several shoppers. Labeling along with attractive packaging are that’s why used by prominent marketers for convincing the probable customers to pay for the item.
Furthermore, from the packaging & labels of a product, the consumers can understand the method of using the product or the mode of transport & disposal of the product. Sometimes, the head of a company uses labeling to exaggerate his company’s products.
Moreover, today’s world is a competitive world & here, the task of labeling is crucial. This is because labeling enhances brand sales & distinguishes a product as a component of a particular brand.
And, most important of all, labeling is necessary for the product’s identification so that the customer can differentiate the identical product from the other ones placed on the same shelf of a shop. It spreads customer awareness for the item.
So, in brief, a product gets its unique identity through labeling, which gives it its distinct place in the market.
How to Create a Good Label?
- Make the label such that it conveys the desired & essential information
- Make the title attractive by making it an engaging one. Also, concentrate on its font, color, size, shape & pictures.
- Make the label understandable & acceptable
- The title must also encompass the information about the producers
- The label’s context, texture, content & design must be adaptable
So, from the next time, whenever you buy a product, don’t just pick it up & purchase it. Go through the product’s label, get an idea about the product & compare it with the other ones of the same brand or different. And, then decide which product will be most suitable for you. After all, the labeling of a product has its unique importance. And it is not wise to disregard it.
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