Typically, many companies sell different types of goods and services with the label of the same brand. The primary purpose of selling these varieties of goods & services by the same company is targeting multiple group of customers & satisfy with their expected products or services. Such categrization of products is possible due to customer departmentalization.
An organization comprises of various departments and can be distinguished or segregated based on their functions or the tasks assigned. This is what functional departmentalization is? Let’s discuss more regarding concept of departmentalization.
What about its characteristics, benefits & shortcomings? Do you know all these things? No, right? Well! Let us discuss all these & understand what exactly is this type of departmentalization means.
Do you know buying and selling any product or service is a complex job? Whenever you go to places like hotels, hospitals, or banks to get the desired service. You need to go through various departments. Hence, departments are created by the organization to allocate the different tasks to different departments to simplify the process. Such a process is called process departmentalization.